‍Global Home Improvements is a family-run Irish company based in Dublin, founded in 1980. With over 45 years of experience, they specialise in custom windows, doors, roofline and flat roofing solutions.
Their 20-Year Unlimited Guarantee, 10-Year Security Promise, and 24/7 emergency service highlights their customer focus. Serving Dublin and the greater metropolitan area, they’re trusted for expert home improvements.
The aim for the new website was to communicate trust, professionalism, and craftsmanship, while offering a seamless, modern user experience across all devices. The new interface is clean, confident, and premium — reflecting Global’s standing as a market leader and multi-award-winning brand.
A key focus for the UI is usability. Users should be able to easily explore product offerings, understand key differentiators like the 20-Year Unlimited Guarantee and 24/7 Global 365 Emergency Assist, and submit quote requests or book consultations with minimal friction.
Visually, the site is warm, reassuring and polished—using spacious layouts, high-quality imagery, featuring real homes and team members, and a colour scheme rooted in the existing brand but refreshed for a contemporary look.
The redesigned website for Global Home Improvements delivers a refined, user-friendly experience that blends professionalism with warmth—perfectly echoing the brand’s values of trust, quality, and innovation. The visual concept is rooted in clean, spacious layouts, allowing content and imagery to breathe while guiding users through an intuitive, structured journey.
A confident color palette—rooted in Global’s brand identity and refreshed with modern accents—reinforces a premium feel. Carefully chosen typography balances clarity with character for strong readability across all devices. Authentic visuals are central to the design, with real photography of homes, teams and products creating a relatable experience. Subtle animations and hover effects enhance interactivity without distraction.
Key features like product filters, guarantees and emergency support are easy to access, while lead generation flows—such as quote requests and consultations—are streamlined with clear CTAs and minimal input.
In essence, the outcome is a modern website that competes and reflects Global Home Improvements' legacy—building trust from the first click and empowering users to take the next step with ease.
