About the project
âGlobal Home Improvements is a family-run Irish company based in Dublin, founded in 1980. With over 45 years of experience, they specialise in custom windows, doors, roofline and flat roofing solutions.
Their 20-Year Unlimited Guarantee, 10-Year Security Promise, and 24/7 emergency service highlights their customer focus. Serving Dublin and the greater metropolitan area, theyâre trusted for expert home improvements.
Mission
The aim for the new website was to communicate trust, professionalism, and craftsmanship, while offering a seamless, modern user experience across all devices. The new interface is clean, confident, and premium â reflecting Globalâs standing as a market leader and multi-award-winning brand.
A key focus for the UI is usability. Users should be able to easily explore product offerings, understand key differentiators like the 20-Year Unlimited Guarantee and 24/7 Global 365 Emergency Assist, and submit quote requests or book consultations with minimal friction.
Visually, the site is warm, reassuring and polishedâusing spacious layouts, high-quality imagery, featuring real homes and team members, and a colour scheme rooted in the existing brand but refreshed for a contemporary look.
Solution
The redesigned website for Global Home Improvements delivers a refined, user-friendly experience that blends professionalism with warmthâperfectly echoing the brandâs values of trust, quality, and innovation. The visual concept is rooted in clean, spacious layouts, allowing content and imagery to breathe while guiding users through an intuitive, structured journey.
A confident color paletteârooted in Globalâs brand identity and refreshed with modern accentsâreinforces a premium feel. Carefully chosen typography balances clarity with character for strong readability across all devices. Authentic visuals are central to the design, with real photography of homes, teams and products creating a relatable experience. Subtle animations and hover effects enhance interactivity without distraction.
Key features like product filters, guarantees and emergency support are easy to access, while lead generation flowsâsuch as quote requests and consultationsâare streamlined with clear CTAs and minimal input.
In essence, the outcome is a modern website that competes and reflects Global Home Improvements' legacyâbuilding trust from the first click and empowering users to take the next step with ease.
