‍Lidl-breaks.ie is Lidl Ireland's online platform offering discounted hotel deals across Ireland. It features a selection of over 350 three, four, and five-star hotels, providing options for bed and breakfast, as well as packages that include evening meals. The site caters to various traveler preferences, from midweek escapes to romantic weekend retreats, emphasising affordability and convenience.
Lidl recognised the need for a website overhaul as well as a rebrand, aiming to improve user experience and remain competitive in the changing digital landscape. As a result, they selected Matrix Internet as the lead agency to address these challenges.
The aim was centered on revitalising the brand’s visual identity and personality to better reflect Lidl’s core values—quality, simplicity, and value for money—while positioning Lidl Breaks as a trusted, go-to platform for affordable travel experiences.
At the same time, significant attention was given to transforming the overall digital experience—this included redesigning the website with a more contemporary and intuitive interface, ensuring performance and usability across all devices, and developing a smooth and engaging booking journey.
In my dual role as UI Design Lead and Brand Designer, I was responsible for both, shaping the new visual identity and steering the overall design direction.
The revamped Lidl-Breaks.ie website presents a modern, mobile-first design that effectively embodies Lidl’s core values. Every aspect of the user experience has been thoughtfully reimagined to meet the needs of today’s on-the-go traveler.
The site’s clean layout and consistent visual identity builds immediate trust and recognition, while performance enhancements and optimised responsiveness ensure smooth browsing on any device.
Touch-friendly interactions, intuitive navigation, and streamlined booking flows make it easy for users to find and reserve their ideal getaway, whether browsing from a smartphone, tablet, or desktop. This new digital experience not only strengthens Lidl’s presence in the travel sector but also reinforces its commitment to delivering accessible, reliable, and customer-centric services across all platforms.
In conclusion, the redesigned Lidl-Breaks.ie website offers a seamless, user-friendly experience that aligns with Lidl’s commitment to quality, convenience, and customer satisfaction, ensuring travelers can effortlessly plan their next adventure with confidence.
