P.J. Hegarty & Sons is in the top-tier of Ireland’s building and civil engineering contractors. Founded in 1925, the company has built a strong reputation over nearly a century for delivering high-quality construction projects across various sectors, including goverment, commercial, industrial, pharmaceutical, data centres, infrastructure, and residential developments.
The company is known for its technical expertise, commitment to safety and collaborative approach, always working closely with clients, architects and engineers to deliver complex projects on time and within budget.
The P.J. Hegarty brand relaunch was driven by a clear ambition: to honor the company's rich legacy while repositioning it as a modern, progressive leader in the construction industry. This brand evolution was focused on developing a refreshed brand that reflects the firm’s commitment to quality, innovation and scale.
A key part of the programme was creating a cohesive visual system and strengthening the company’s digital presence through a fully redesigned website. To ensure consistency across all touchpoints, internal and external communications were aligned under a unified tone of voice. The scope of work included comprehensive brand strategy development, a full redesign of the identity, redesign of all collateral, including signage and vehicle livery. A vital part of the process was delivering the brand online – through a complete overhaul of the website.
I worked in close partnership with Nick Cloake, Creative & Brand Director, to ensure the creative was rooted in strategic insight, balancing design innovation with business relevance. The collaboration enabled seamless alignment across creative, strategic, and executive stakeholders.
The brand relaunch retained the company’s position as a modernand progressive – positioning it as a leader in the construction sector. The redesigned visual identity reflects the firm’s commitment to quality and innovation, using a cohesive colour palette, refined typography, and contemporary design elements to reinforce its message.
The new website played a key role in strengthening the digital presence, with a clean, professional design that enhanced user experience, showcasing the wide spectrum of past and current projects. To ensure consistency across all touchpoints, the visual system was integrated seamlessly into both internal and external communications.
The collaboration between the creative team and top-tier managment at P.J. Hegarty ensured a balanced, innovative approach, providing both design excellence and business relevance.
In conclusion, the P.J. Hegarty brand relaunch successfully delivered tradition and innovation, creating an effective and modern identity that positions the company as a forward-thinking leader in the construction sector.
