‍Matt Britton is a leading Irish flooring company specialising in premium hardwood floors, luxury carpets, rugs and other flooring products. Founded in 1997 by brothers Matt and Craig Britton, the company has evolved from a single store in Bray to a national brand with five showrooms across Ireland.
Known for its commitment to craftsmanship and customer service, Matt Britton offers personalised consultations, free samples, and a bespoke rug builder tool.
As the company continues to expand its product lines and client base —including interior designers, architects, and discerning homeowners — the new website had to be designed to reflect the company's premium positioning, while providing a seamless, inspiring, and highly functional digital experience for users.
The new website features a modern, elegant design that reflects the Matt Britton brand’s luxury and craftsmanship. With intuitive navigation and full mobile responsiveness, it offers a seamless user experience.
High-quality product galleries, a bespoke rug builder tool, and sample ordering functionality makes browsing and customisation simple. An interior inspiration section also offers design ideas, case studies, and expert tips to guide and inspire visitors.
The new Matt Britton website presents a visually refined, design-led interface that immediately communicates the brand’s identity—luxurious, crafted, and bespoke. Users are greeted by a clean and modern aesthetic with elegant typography, muted tones and high-resolution imagery that showcases flooring and rug collections in real-life interiors.
The navigation is seamless and intuitive, with a responsive design that works smoothly across all devices. Visitors can easily explore curated product galleries with smart filters, use an interactive rug builder to customise designs in real time and order samples through a simplified process.
Subtle animations enhance the experience without distraction, while an inspiration section offers case studies, mood boards and expert tips. The overall look and feel reinforces Matt Britton’s commitment to quality and elevates the digital customer journey.
The relaunch positions the website as a powerful extension of the Matt Britton brand—offering a refined, user-focused experience that seamlessly bridges inspiration, customisation, and craftsmanship.
